Boys & Girls Club Teams with Michigan State Coach Mel Tucker on First-Ever NFT Series; All proceeds plus resale royalties go to children’s charity

DETROIT and EAST LANSING, Mich., August 5, 2022 /PRNewswire/ — Charitable NFTs are the gift that continues to be given thanks to the digital and authenticated features of NFTs, and the first case study in the country is NFTuck™, the NFT series (non-fungible token) Michigan State Football Head Coach Mel Tucker. Coach Tuck has partnered with the Boys & Girls Club of Southeast Michigan and the 21,000+ youth and families they serve to create a one-of-a-kind NFT for a cause. All proceeds plus royalties from resales of NFTs go to Boys and Girls Clubs of Detroit.

“NFTs are the future of donations for coaches, athletes and celebrities because of their ability to reach fans all over the world, but also because of the resale royalties that create a revenue stream for charities. going forward,” said Shawn Wilson, President. and CEO of Boys & Girls Clubs of Southeast Michigan. “Coach Tucker models the power of combining tech entrepreneurship with social impact, and we are extremely grateful that he has brought his past experiences with Boys and Girls Clubs to our community and does so in a way that helps us fulfill our mission of ensuring young people are ready for a career, a start-up and an owner!”

NFTuck assets feature exclusive experiences, digital images and animations, and limited-edition pieces. ( The NFTuck Series included three different NFTs for Spartan fans to choose from: the Bowl Championship Ring NFT, the Tuck Shoe NFT, and the Tuck Coin NFT. Each of the NFTs will be available in limited quantities on the Rarible NFT Exchange, perfect for the MSU fan looking for an exclusive collectible or gift.

“NFTs are the wave of the future for my student-athletes and for brand marketing in general, but they’re also the perfect vehicle to build a legacy of giving,” Coach said. Mel Tuckerwho joined the Spartans as head coach in 2020. “I could auction off a signed memento for charity once, but with this NFT, it’s not just authenticated and tied to VIP access and experiences, but every time the NFT sells, the Boys & Girls Club gets another gift of resale royalties. This is powerful and shows how I want my student-athletes to live their lives as leaders and achievers, but also with spirit. of community.

In addition to the Bowl Championship Ring NFT, Tuck Shoe NFT, Limited Edition, and unique Tuck Coin NFT, NFTuck collectors will enjoy exclusive perks such as access to Coach Tucker (@Coach_mtucker) during season via private video/chat channels exclusive to NFT holders and on-court access to train during the 2022 season.

NFTuck is a first NFT drop in the country for a coach and a team and MSU is working to create an internal NFT program for Spartan football that will be a platform first for student-athletes and unique among all programs NFT and NIL. in Division 1 athletics, including the ability for student-athletes to make charitable connections and donations.

NFTs are digital contracts that use blockchains – the same technology behind digital currencies – to prove ownership of a particular digital asset, such as an image or GIF. This means that NFTucks collectors will be the sole owners of these digital memories and can show or trade them on all major NFT exchanges.

About the Boys and Girls Club of Southeast Michigan
Founded in 1926, Boys and Girls Clubs of Southeast Michigan (BGCSM) serves 21,000 young people, families and entrepreneurs each year in the neighborhoods of Southeast Michigan. BGCSM has reimagined the future of after-school programs by focusing on the root cause of the issues facing our community, which is poverty. BGCSM’s mission is to ensure that young people leave our clubs’ careers, start and are ready to become owners.

Cara Lutz
[email protected]


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